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Years ago, I asked my mentor, “What advice would you give to the average achiever?”
His reply was, “Don’t be average”

The 90/10 rule of Success

Most of us have heard of the 80/20 rule. That is, 80% of our success comes from 20% of our efforts. Thought up first by Italian economist Vilfredo Pareto in 1897, it became known as Pareto´s law.

Although we agree that the 80/20 rule is valid for overall success in many areas and we use it in many of our workshops, we have observed that it does not apply across the board to all areas of human endeavour. Have you noticed that 10% of the wealthiest people have 90% of the money, 10% of the actors make 90% of the money1, 10% of the athletes make 90% of the money as do 10% of the musicians, CEO etc?.

During the customized workouts we use these principles of advancement2:
1. Energy moves along the path of least resistance.
2. The underlying structure of anything will determine its path of least resistance.
3. We can determine the path of least resistance by creating new structures.
We expect you to advance by wholehearted commitment (explore unknown territory) and avoid your habitual oscillation patterns (trying hard and yet remaining in your comfort zone).

You can expect from us the ability to encourage you to use your strengths and reach out to a new level in the quality of your doing by applying the principle of transcendence.

There is magic behind mistakes if you take the time to learn from them. So mistakes -if you hold the right attitude- are one gate to magic in your life. It is my intention to support you creating your own opportunities to learn. Nevertheless, it is your role to allow mistakes to take place. I cannot do that for you. Furthermore, trying to be perfect will thwart the opportunity to reach excellence.

“Thinking is the hardest work there is. That is why so few people engage in it.”
Henry Ford.

You can restrict your learning in any of the following ways:
Liar: “I did not do that”
Blamer: “It is your fault, not mine”
Justifier: “Well, I did not have much time to prepare”
Quitter: “I knew this would never work”
Dennier: “I disagree, there is nothing wrong with what I did.”

I will urge you to become a RESPONSIBLE learner and be accountable for your thinking, saying and doing. Any expectations about anyone teaching you how to succeed should be immediately ripped off. Although, success cannot be taught it can certainly be learned.
“Success is the ability to go from one failure to another without any loss of enthusiasm.”
Winston Churchill
I will work hard with you to guide you through your own experience and learning.
But I cannot learn for you.
That you have to do for yourself.
Our work with personal accountability shows to you how some of the participants in the 10% have obtained 90% of desired results and suggests exercises for you to be able to do the same.
Then the riddle is: How do I achieve that which I want without trying to achieve it?

Marcos Cajina

Marcos Cajina


Marcos has a compelling blend of intelligence, insight, humor, and experience that supports clients bridge the difference between understanding and doing.

He brings conceptual rigour and efficient support to the learning engagement. The focus of his work is to help leaders improve performance and well-being.

A provocateur and a challenger, clients, have multiplied their effectiveness in many different ways.