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Who is Marcos?

Marcos Cajina is founder and president of Renewal® an international network provider of customized leadership development services. As a trainer and cutting-edge Facilitator, he uses a variety of active and experiential methods to help executives improve their leadership performance and capability through the application of human science.

Marcos is the seven-time recipient of the Teaching Excellence Award at the IE-Business School. Marcos is a core member of the Center for Creative Leadership/Wharton team that earned the prestigious Excellence in Practice Award by the European Foundation for Management Development. Former Learning Director Spain of the Wharton Business School Aresty Executive Education, University Pennsylvania.

Since 2001, he has worked with executives, senior managers and multidisciplinary teams in 26 countries across four continents and 13 industries.

Marcos has helped hundreds of executives and teams improve results in companies such as ABN Amro Bank, Acciona, Amadeus, Alsa, Avon, Boston Consulting Group, Bristol-Myers Squibb, Clear Channel, Disney, Goodyear, Google, Grupo Prisa GlaxoSmithKline, ING-Direct, Kellogg, Monsanto, Roche, Mazda, NH-Hotels Group, Aptar, Chep, Adidas, etc.

Parallel to this work, Marcos is currently Senior Faculty at The Center for Creative Leadership EMEA in its flagship Leadership at the Peak program and customized programs for world leading corporations. Currently, he is Visiting Professor in Coaching, and lecturer in the International MBA at the IE-Business School. Also, has served at Wharton Executive Education (USA), Ashridge Business School (UK), and Skolkova Business School (Russia). He has been a key member of the IDDI-Notre Dame University joint programme, and is a member of the IE-Business School-Brown University EMBA programme.

Before founding Renewal®, Marcos had a 14-year international career in leadership development at the Ford Motor Company, where he served as the youngest Iberian Region HR Ford Group Manager. He also led successfully the Leadership Excellence European Programme and was Manager Organizational Personal Planning Marketing Sales & Programmes Europe at the Ford European Headquarters in the UK from where he led the European Talent Recruitment Initiative.

His workshop on Self-Compassion in Business was awarded the best workshop at the Spirituality and Creativity Management World Congress in 2015 at ESADE Business School, Barcelona, Spain. His articles have been published in the Huffington Post, Stanford School of Medicine and in major business journals. In 2015, he addressed the Commencement Speech at IE B-School. He has lectured for professional and trade associations and has been a featured speaker on TV2 Spain, and “TV Canal Nacional de Chile” on coaching and leadership.

He is the only Certified Professional Facilitator in Spain by the International Association of Facilitators (USA) and is a Board Certified Coach by the Center for Credentialing and Education in the USA.

Committed to lifelong learning, Marcos is Doctor in Transformational Leadership (Hons) and earned an MBA (Hons.) at IE B-School and a Diploma on Strategic Leadership at The London B-School. He also holds an MSc. Human Resources Strategic Mgmt.

  • Provocateur 86%
  • Challenger 81%
  • Facilitator 75%
  • Human Touch 100%

Working style of Marcos as commented by clients

Testimonials

Carina Szplika

Carina Szplika

CEO

“Marcos is one of the people who most inspired me and helped me understand the true role of the leader of an organization. Always ahead and anticipates what we need by offering a creative vision, and practical impact. I can only declare absolute fan of Marcos.”

Juanjo Fernández

Juanjo Fernández

Managing Director

Over the last few years, the individualized process of coaching with Marcos has allowed me to get to know myself better and to develop leadership areas that have supported me in my growth as an executive and achieve positions of maximum responsibility. The practice of new behaviors combined with the explanation of models and solid leadership tools have allowed me to lead the organization to achieve unprecedented results.

Ivano Schiavi

Ivano Schiavi

Business Unit Director HIV & Hepatitis

“Marcos has precisely identified my areas of development, and helped me understand what to focus on. We have worked very hard together to improve them. There are two things that I really liked from Marcos: first his thorough preparation, he knows very well his work, both theory and practice, as a result of, extensive experience, gained coaching executives. The second, he is very honest, direct, hides nothing not even the unpleasant things, he challenges you, makes you work hard, and that helps really improve. I think that I will continue working with him in the future, I’ve learned a lot about management, and myself.”

Bill Derrenger

Bill Derrenger

Managing Director

“We chose to hire Marcos for the 2 following reasons: 1) His true purpose is to help executive leadership teams become more effective. That’s why he does what he does and it shows. 2) His integrity. We were right in choosing him. He has truly and deeply changed our behaviour and effectiveness as a leadership team. He is honest and truly committed to delivering real and impactful change in the way leadership teams work together. I will gladly hire him again, although, I probably won’t need to do so. In his line of business that’s probably the best endorsement he can get.”

Noemi Ruíz

Noemi Ruíz

Human Resources Director

“All the management team is very satisfied and excited about a new line of work that will surely improve the effectiveness of our leadership. Convinced that the importance of our development will have an impact on our business results, our work sessions have helped us focus on what is really important following a well structured, friendly and scientifically validated process that is also bringings us together. I would like to highlight the accompaniment and support of Marcos during the process, which has proven key to the team success. Thank you.

Isabel Calle-Marti

Isabel Calle-Marti

Metabolism, Marketing and Sales Director

“Until now, all my experience on the world of coaching was limited to theory; this has been my first “hands on experience” and honestly, I could not be more pleased. Over all these months, Marcos has demonstrated tremendous professionalism and flexibility which has helped me grow personal and professionally in an intense changing environment. Along with Marcos, I have learned to view events from a different perspective which has allowed me to face up to challenges and situations unthinkable for me in the past.”

Kathleen Dolan

Kathleen Dolan

Career Services Director

“We have had a series of workshop scarried outby Renewal® that have been delivered with a high degree of professionalism and excellence in its execution and design. The sequence of workshops have helped us lay down the necessary processes that allows us to achieve a higher level of performance”

Carmelo Alonso-Bernaola

Carmelo Alonso-Bernaola

Vice President, Logistics

“Through the executive coaching programme, I have identified those areas that limited my participation in international meetings, improving dramatically my capacity to focus and concentrate whilst substantially enrich my contributions to what truly mattered to the organization. During the coaching sessions and through the experiential learning methodology use, I have learned the necessary tools that allows me continue practicing on a continuous basis the new desired behaviour at work.”

Dr. Mariano Castañiera

Dr. Mariano Castañiera

Former Director Excellens Programme & Master Professional and Human Leadership

“Marcos is very professional. Has good rapport with students and manages to establish a good relationship with them. He is very keen on following-up on each and every student. He helps them in developing their own skills and developing new ones in leadership and management. I highly recommend him as a coach, professor or manager.
Marcos Cajina has coached a group of professors in “team building” and did a wonderful job as was reported by the professors in a quality evaluation questionnaire.

Jennifer Ozimkiewicz

Jennifer Ozimkiewicz

Iberia Lead

“I am very happy with the Leadership Development program that Marcos developed for our management team. Renewal®’s interactive approach was both engaging and fun, and it allowed our team to grasp the concepts in a more successful way than a traditional training. We engaged in a staged development process over three sessions which helped the team review and build on the concepts learned and follow up as a team in between the sessions. In addition, the active method of incorporating team exercises, written and verbal feedback allowed for multiple dimensions of learning: listening, seeing, doing, verbalizing and writing. By working in this way and planning the follow up with the team after the sessions, I’m pleased with the learning acquisition of the team and their positive engagement and feedback from the training.

Chema Terol

Chema Terol

Managing Director

“The process of leadership development that we have carried out with two teams in parallel, its planning and brilliant execution has allowed MAE to find a turning point to reinforce our traditional spirit of innovation, strengthen our commitment to improving results and energizing our work with more fun and satisfaction. Congratulations to all the participants and many, many thanks.

Esther Lobo

Esther Lobo

Director

“Working with Renewal® has helped me connect with my own capacities and better use my resources to confront with higher self confidence new professional challenges. Renewal® presents an absolutely innovative system orientated to achieve a greater performance by working on natural talents and to reach results from a specific, realistic and profitable point of view”.

Maria-Alonso Alcaide

Maria-Alonso Alcaide

Directora General de Marketing

“In an accelerated and ever changing environment, we should all afford ourselves the opportunity to reflect and understand ourselves better in order to improve the quality of our leadership and life in our organizations. Without a doubt doing it by the hand of Marcos is a guarantee of success.

Working with him has meant a major change in my understanding of the role and capabilities of a leader. Marcos is truly committed to the development of people. His ability to provoke and stimulate generates a real and profound impact, inspired me and opened my eyes to new possibilities.

Henri Gentis

Henri Gentis

Head of Marketing and Sales, Private Banking British Isles, London, UK

“The Executive Coaching with Renewal has exeeded my personal expectations to increase my effectiveness in management. Both from a team and personal perspectives, Renewal can add value by uncovering the “real” motives behind certain behaviour and hand over the tools to be more effective in daily (professional) life. The approach taken was very much around getting away from the fantasies we can all live in and drawing out personal insights. Once aware of these insights, lessons from meeting management to changing competencies can be put into practice. For those with an open mind, I can sincerely recommend Renewal

Juan Carlos Langeber

Juan Carlos Langeber

Senior Manager, Madrid, Spain

“I would want to highlight and thank you for the first class methodology, professionalism, pragmatism and common sense of your work. All in all, it has allowed me to acknowledge, analyze and value both my weaknesses and fears as well as my personal and professional talents, enabling me to have a clearer look at my reality. As a result, I  have build up the necessary self confidence to complete a long wanted change in my professional career.”

Sebastian Cavanagh

Sebastian Cavanagh

Head of Commercial & Partnerships


“After two intense working days with the team, the structured workshop design and fun and effective professional facilitation led by Marcos has helped the team regain focus in areas of success and opportunity. In a context of high business pressure, the workshop has helped the team have a precise diagnosis of its current effectiveness. Such precise diagnosis has saved us time, aligned team effort, and focused on what truly matters most. The ongoing support of Marcos is ensuring business impact, team development, and the improvement of results”.

Juan Otazu Aguerri

Juan Otazu Aguerri

Acciona Energy. Director O&M


“I appreciate how Marcos has adapted to my needs of time between sessions. This has helped me to better consolidate change.”

Tamara Wegmann

Tamara Wegmann

Senior Vice President Legal

“Since the end of the executive coaching process with Marcos, I have had his mantras present every day and I have experienced personal and professional improvement. Nonetheless, the most important and gratifying moment has been the positive feedback received months later from my boss. The personal and professional growth would not have been possible without the discipline, sincerity and professional excellence of Marcos, I am very grateful!.”

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